Humans are programmed to connect, we want to feel like we are being understood, valued and most of all appreciated. In today’s digital world the human connection is slowly being disconnected. Live by what your business stands for it’s core values to keep your relationships with your clients / customers. Responding to your customers as soon as possible. Us humans are very impatient creatures and if we have a question while venturing through someones website and want an answer immediately without having to wait for an email or phone call. Don’t let a slow response be the downfall and the reason you could lose a potential customer, strike while the iron is hot engage them with a live chat.
Having a live chat on your website provides you an instant connection with your customer. This improves the customer service experience and can dramatically increases your conversion. The buck doesn’t have to stop here there are other systems you can put in place also for example having a newsletter that you can send out on a regular basis. Most importantly having that real connection by establishing a face-to-face meeting, especially if you are the face of your company and also having a simple and creative reward system can be very effective.
Finally going that extra mile building trust but avoid making shortcuts of your customers experience. Making people feel important, you can tailor a simple creative solution like sending out a birthday email, this might seem time consuming at first but you need to look at the bigger picture it will establish a longer customer relationship and most importantly make them feel valued. I hope that you have found this article somewhat useful, so do what humans do best and get out there and start connecting.